The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite stiff fight in this arena.
Stock clearing to rain discounts on consumers in June ahead of GST rollout.
Iron-rich noodles and vitamin-rich beverages are some products launched by segment majors
Netflix plans local studio in India push. Move comes as rival Amazon Prime Video lines up as many as 18 original shows for India.
How a small-town theatre actor is navigating his way in the world of endorsements, using his Bollywood playbook as a guide.
Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out
Many scholars have suggested that the importance of the cow and her association with the pantheon grew with the growing influence of the cult of Krishna,' says Arundhuti Dasgupta.
Burjis Godrej, 25, son of Nadir Godrej will join Godrej Agrovet in July
Can Nestle go beyond Maggi? While recovery in the March quarter has been led by the popular noodle brand, the company hopes for a different revenue mix in five years.
The American, who moved from US Navy to the corporate world, is considered best suited for this role because of her understanding of both production and distribution. Arnab Dutta & Viveat Susan Pinto report.
L&T Infotech hits the refresh button, rebrands itself as LTI With a new name, colour palette and business focus, L&T Infotech looks to break free of its past
Not only is the number of native language users set to grow faster than English users over the next five years, these users are more likely to lead a more active digital life. Arundhuti Dasgupta & Urvi Malvania find out how brands are rethinking digital marketing plans to accommodate this.
A confident, assertive single woman is finding her way into popular advertising narratives.
The company plans to overhaul business and rationalise costs in a bid to reach parent Unilever's new profit targets, reports Viveat Susan Pinto.
Samsung has priced the S8 competitively at Rs 57,900, while the S8+ is available for Rs 64,900.
Global studios and indie content shops tap into the growing fan base for movie and TV characters in India, report Arundhuti Dasgupta & Urvi Malvania.
'Degrees get you into the room, it is the attitude that counts,' says adman Madhukar Kamath.
According personhood to the Ganga and Yamuna is probably the best way to ensure the protection of natural resources, says Arundhuti Dasgupta.
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